The Mission


Nowhere identifies and unites the cultural, economic, and elemental values of a city like it’s downtown. Made up of the businesses, creatives, and leaders that populate Montana’s largest city, the Downtown Billings Alliance works each day to make Billings into a place ripe for economic and civic opportunities. Their active programs include urban renewal efforts, safety initiatives, and downtown business spotlights designed to lure curious citizens back into the city’s central core.

The Goals

Read the Plan

Vibrant & Connected 24-Hour Downtown

The DBA will lead the continued transformation of downtown to become a 24-hour vibrant nucleus of connected culture, business, entertainment, and downtown living.

Strong Downtown Identity

The DBA will lead the evolution of downtown’s identity to assure downtown is viewed as an inclusive, inviting, and distinct destination where the city comes together to celebrate community.

Diverse Economic Engine

The DBA will leverage existing and new resources to support the growth of downtown to ensure it remains a diverse economic engine that attracts investment for the Billings region.

Annual Report


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