The 34th Billings Strawberry Festival takes place Saturday, July 12 from 9:00 am to 4:00 pm on the downtown Billings streets below Skypoint at N. Broadway and 2nd Avenue N. The one-day, free, vendor street festival is coordinated and presented by our Downtown Billings organization and our partners at Visit Billings.
The Billings Strawberry Festival was started in the 1990s as an event to draw the community to downtown and invite attendees to explore, shop, dine, and ultimately help downtown’s locally owned businesses. Community events like festivals, farmers markets, parades, and concerts all help to boost the downtown economy, while also offering community awareness and enhanced safety.
This year the festival includes 150 vendors with 100 of those vendors offering a strawberry related item. The festival’s vendors range from mobile food vendors, non-profit organizations, and Arts & Crafts merchants from around the region. Attendees can expect strawberry themed creations, fine art paintings, jewelry, woodwork, sculptures, glass creations, ceramics, candles, henna art, and hand-sewn doll clothes to name just a few. The day includes family fun with balloon twisters, face painting, activities, live entertainment at Skypoint.
festival fun
2nd Avenue Kids’ Zone
Wise Wonders Science and Discovery Museum will once again host the Kids Zone on 2nd Ave N. near The Yarn Bar (2909 2nd Ave. N,). This year, the Kids Zone area includes the Western Heritage Center, Montana Swim Academy, TDS Fiber, NOVA, Wild Style Design Face Painting, and Billings All Star Cheer.
City of Billings Department Showcase
The City of Billings Department Showcase on N. Broadway between 3rd & 4th Ave. N (in front of Spitz and Alberta Bair Theatre) returns for a third year. The City of Billings Showcase features an up-close opportunity for the community to connect with different city departments (Fire Department, Police, City Planning, Library, MET, Airport etc).
Lion’s Club Pancake Breakfast
The Billings Lions Club’s pancake breakfast returns to the N. 29th Street Alley location next to Empire Salon (212 N. 29th Street). The group will start serving breakfast to the vendors and early downtowners as early as 7:00am. Funds raised by the pancake breakfast at the Strawberry Festival help the Lion’s Club to continue to provide vision screenings, eyeglasses, and hearing aid assistance to those in need throughout the Billings area.
Skypoint Entertainment
Live entertainment takes place under Skypoint at N. Broadway and 2nd Ave N
- 10:00 am – Dancers from Greater Heights School of Dance
- 11:00 am – Dancers from Studio 38
- 12:00 pm – Montana Fiddle Club
- 1:30 pm – Ice Cream Eating Contest (view contest rules)
NEW additions to the festival
Beer Garden
A Montana Brewing Company Beer Garden, located East of Skypoint on 2nd Avenue N, features local and regional strawberry beers and other strawberry themed beverages.
Ice Cream eating contest
Big Dipper Ice cream hosts the first ever Strawberry Festival Ice Cream Eating Contest at Skypoint at 1:30pm. The contest includes three age categories and the winner in each age division (8 years and younger, 9 years old to 15 years old, and 16 years or older) will win a Big Dipper Gift Card, Strawberry Fest t-shirt, and a pair of Downtown Billings Sunglasses. View contest rules here.
Free Water
Seed of Life is helping to keep everyone hydrated. Thanks to their sponsorship, Free ice-cold bottles of water are available during the festival at the purple info booth at Skypoint.
who makes the Strawberry festival possible?
This event is coordinated by Downtown Billings’ Business Improvement District (BID) and presented by Visit Billings. The 2025 Strawberry Festival is supported by signature sponsor Valley Credit Union, Montana Brewing Company and event sponsors TDS Fiber, Seed of Life, AVA Law Group, My Classic Hits 105.9, Planet 106.7, 98.1 KBEAR, 94.1 KSKY, ESPN 910, The Zone 96.3, and Wise Wonders Science & Discovery Museum.
For more information on this event visit the event webpage.