Vibrant & Connected 24-Hour Downtown

The DBA will lead the continued transformation of downtown to become a 24-hour vibrant nucleus of connected culture, business, entertainment, and downtown living.

Strong Downtown Identity

The DBA will lead the evolution of downtown’s identity to assure downtown is viewed as an inclusive, inviting, and distinct destination where the city comes together to celebrate community.

Diverse Economic Engine

The DBA will leverage existing and new resources to support the growth of downtown to ensure it remains a diverse economic engine that attracts investment for the Billings region.